Trending the Best Selling Products 2023

In our list of best-selling products, we have included the following health and wellness products. Due to the pandemic, this niche has changed significantly, with a number of highly trending products emerging. There are, however, still some steady climbers worth investing in. 

Trendy Health Products: A Side Note 

Whether a product is trending or not, you need to ensure it is a good fit for your brand and marketing strategy. As an example, we have seen many stores add masks and sanitizers to their product categories this year – because of the fast trend – even though these items have little to no relevance to their market and brand. If you do this, you will confuse your market and drastically hurt your return business. Instead, look for ways to incorporate trends into your brand while staying unique. 

The scrunchie/mask combo from earlier in the post was a great example of how to make trends work for a specific niche and market. As another example, you could market existing products for this purpose, rather than add fashion masks to a home, wellness, or health accessory store. Vogue has some examples of boxes, hooks, and stands for the home and office, as well as pouches for travelers. 

Read Also: Start Your E-commerce Business Today: A Complete Guide To Start Selling Online


It has been a few years since CBD tinctures became popular in the US.

In case you’re unfamiliar, CBD tinctures are made from cannabidiol (the non-hallucinogenic compound of cannabis) and have anti-inflammatory, anti-seizure, anxiety-relieving, and analgesic properties. 

Including CBD products in a wellness store or creating an eCommerce brand entirely centered around CBD is the biggest challenge. You will have to navigate many legal hurdles with CBD, and in most countries, you will need to refrain from making any health or medical claims. Additionally, PPC marketing can be difficult, with many platforms implementing stringent regulations on it. However, with its expected growth of $16.32 billion by 2026 in the US alone, it’s worth the effort. 

You can use offline events, pop-up stores, affiliate marketing networks, content marketing, SEO, and, of course, email marketing to market CBD products and brands.


During November and December, electric toothbrushes are among the best-selling products.

Despite the fact that the peak is currently on a downward trajectory, electric toothbrushes are expected to peak even higher this year based on the past six years. In other words, while this is a seasonal product, its peaks and even drops are getting higher every year. Additionally, its popularity is very global.

Tea with matcha

It should come as no surprise that matcha tea is consistently ranked among the best-selling and trending products.

In addition to tea stores, matcha tea can be found in health, beauty, and wellness stores – not just tea shops. Some big eCommerce brands include Mizuba Tea, Cap Beauty, and My Matcha Life.

A trending product for 2021 is posture correctors

In 2020 and 2021, posture correctors are expected to be a big trend. Although these include magnetic posture correctors and trainers, the hype last year was dominated by tech posture correctors with app integration, such as Upright.

Trending Product for 2021: Pulse Oximeters 

Pulse oximeters are also expected to be a trending product in 2021. However, their popularity is still very new and is still very much influenced by the pandemic. 

In the past, they were used to measure blood oxygen levels at home by asthmatic and heart defect sufferers, among others. Fitness enthusiasts also use them to measure vital statistics such as blood oxygen levels, heart rate, and blood pressure before and after workouts. As COVID became more popular, their demand increased.

The popularity of neck massagers has been increasing consistently for a few years, but 2021 was the year when they reached their highest point.

Massage guns, although technically a health product, can also be sold in fitness markets. They can either be hand-held or worn.

It’s so hot right now to own a massage gun!

It’s interesting to note that massage guns are becoming increasingly popular among fitness enthusiasts, as they offer muscle recovery after workouts. Here’s an excellent example of the latest model from Phoenix.

Compression socks are another broad product category that can fit into either health or fitness categories. Consumers buy them for either comfort, sports performance, or to help alleviate serious medical conditions. Discount Surgical’s product selection options below demonstrate the many variations in use and fit.

A lot of color and design flexibility is also available for running compression socks, especially in the niche of running compression socks. Another example comes from Pro Compression, an online store dedicated entirely to compression socks for sports.

POD marketing

The best-selling and trendiest sports and fitness equipment

Online fitness shopping increased by around 216% in 2020 compared with 2019 in one of the few niches that experienced a big online boom last year. The trend of working out outside of gyms is expected to increase in 2022 as more people decide to work out outside of gyms, regardless of the pandemic.

This year, consider adding some of the most popular fitness and sports equipment to your store. 

Resistance bands

As we discussed, exercise equipment had a great year last year. And resistance bands were one of the most popular choices globally.

It has become increasingly popular to do home workouts, so the number of home workout videos and apps has increased. And resistance bands are one of the hottest fitness trends right now. Besides being more affordable, they offer greater versatility, can be moved easily, and help establish form, as well as being easier to use in small spaces. The seller can bundle them together to increase order value and ship them more easily. 

Indoor bikes

In North and South America, Australia, and the United Kingdom, indoor bikes were already gaining popularity in 2019.

It’s the all-inclusive training bikes that are really taking off at the moment, thanks to indoor apps like Peloton, which are more affordable than entry-level spin bikes. 

The golf shoes

This information is sourced from Ecco

Golf Datatech reports that off- and online golf gear sales reached a high in July of 2020 and have remained relatively constant ever since. It is worth noting that other golf products sold over the 2020/2021 period increased by 27% for golf balls, 32% for golf putters, and 83% for golf irons. Thus, it shouldn’t be surprising that golf shoes also trended over the summer, and their popularity is continuing to rise. Boys Soft Leather Daily Casual Shoes

According to Google Trends,

Here are some popular online golf stores you can check out if you want some inspiration for how to succeed in the golf gear, apparel, or tech accessory market: 

  1. Foreword
  2. The 18th function
  3. Mr. Wang plays golf
  4. It’s all about practice
  5. Play golf with William Murray
  6. Golf with OptiShot

Shoes for hiking 

You can turn trail shoes into a best-selling product in 2022, not just golf shoes. 

In addition to their broad global reach, they are starting strong in popularity this year.

Breathable mesh running shoes are a new US product alert

Breathable mesh running shoes are another trend worth watching

Mats for exercising 

Last year, mats were among the best-sellers in the fitness accessory niche. However, as you can see from the graph, 2022  set to be another big year for them. With yoga mat sales expected to reach $17 billion by 2025 alone, exercise and yoga mats are a stable and profitable industry even without the new home workout trend boom.

Despite their growing popularity, exercise mats face growing competition, so sellers will need to think creatively about how to distinguish themselves from the competition. It doesn’t matter if you come up with original Best Print Design Services or materials, or if you use expert PPC strategies to promote a unique USP and adapt to market changes rapidly. Manduka is a brand that excels at both.